Real Estate

Ryan Reynolds created a Zillow ad inspired by the hit show “Blue.”

The hit children’s TV show “Blue” is the inspiration for Zillow’s latest ad, which debuted Friday morning on NBC’s Today Show. The 30-second spot shows a family in the final stages of moving while the narrator refers to a historical episode from “Bluey”, where the protagonist and his family struggle with the prospect of moving to a new city. are

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The hit children’s TV show “Blue” is the inspiration for Zillow’s latest ad, which debuted Friday morning on NBC’s Today Show.

The 30-second spot shows a family in the final stages of moving while the narrator refers to a historical episode from “Bluey”, where the protagonist and his family struggle with the prospect of moving to a new city. are Although the Bloi family ultimately decides to stay put, the ad highlights the excitement that comes with a new home and community.

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“A home is where memories are made, and despite what a certain kids’ show recently made us all feel, moving to a new home can be a good thing,” Ravi said. . “It’s a chance to make new memories, a new beginning and a new chapter…”

Ravi Kundikonda, Zillow’s senior vice president of marketing, said Blue’s story captured the hearts of parents and children watching the show and accurately reflected a common concern for families moving to a new neighborhood. Condiconda said Zillow worked with actor Ryan Reynolds’ ad firm Maximum Effort to produce the ad within 12 days of Blue’s tear-jerking finale.

Ravi Kundi Konda.

“Like parents everywhere, we were emotional watching the recent ‘Blue’ season finale, which followed the Heller family as they navigated the difficult decision to sell their home,” he said. ADWEEK. “We understand all of these feelings; a home is much more than four walls and a roof. Within days of the finale, we began working as hard as we could to create this timely space that families can enjoy. Reassure that moving is not so sad and can actually be wonderful.

Zillow VP of Brand and Product Marketing Beverly Jackson said 51 percent of parents reported to Zillow that they cried “at least once” when selling their home. However, an equal number said their children thrived in their new neighborhoods, making the temporary pain of moving worthwhile.

“We all relate to the emotions involved in a movement,” he said. “Our homes are where we build our lives, raise our children and make our best memories. We also know that moving can be the start of something great.

This is Zillow’s second ad campaign released in April. The first, “Home Just Got Real,” features three videos meant to celebrate the persistence of the millennial and Gen-Z homebuyer market amid the summer heat.

Email Marianne McPherson.




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