Real Estate

Chad Carroll turned golf training into real estate success.

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Chad Carroll never imagined as a kid that the work ethic he developed playing golf 12 hours a day would one day make him one of the top real estate agents in the country.

Today, Carol consistently ranks as the No. 1 agent for Compass Florida, ranks in the top 1 percent of agents nationwide and leads her own luxury team of approximately 45 agents and staff.

He was also named to the second annual Inman Influencers class and has 487,000 followers. Instagram.

“I was very, very competitive,” Carroll said of his youth devoted to golf. “And I think that’s what made me a very good businessman and taught me a good work ethic, dedication, structure, etc.”

Without role models in her family for how to pursue a real estate career, Carol largely made her own way, building on the hard work and dedication she had cultivated her entire life.

Credit: Jeff Remas

Cut from a different mold.

Carroll grew up in a small town outside Columbus, Ohio, called Bexley, where “all kinds of people knew each other,” she said.

Almost her entire family was involved in the medical profession—Carroll’s grandfather was a doctor, as was her father. His mother was a nurse, and his sister grew up to be an ER doctor, while his brother became a dentist. But Carroll was never interested in medicine.

“I was like the black sheep,” he told Inman.

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Attracted to athletics, Carroll became an avid golfer from an early age and threw everything he had into the game.

“I traveled almost every week to different tournaments around the country,” Carroll explained.

When he attended college at Florida Southern College, Carroll continued to play golf and at first hoped to go pro. But once he started competing at this level, Carroll realized that a career as a golfer might not be in the cards.

“When it comes to the professional level, you really need that natural ability,” he told Inman. “And I didn’t realize I had it.”

Carol decided to transfer to Hofstra University on Long Island and finished her undergraduate career with a degree in Marketing and Business Management. After graduating, he worked briefly in marketing for an aerospace defense company in the area and then decided to return to Florida to work in commercial real estate on the advice of a friend’s father, who worked in the industry. Worked and saw Carol’s potential.

“He’s a big, big player in the business world,” Carroll said of the man who became her role model. “He owns about 350 or 400 shopping centers across the country, and I always looked up to him as a business mentor. He thought I had what it took to get into real estate. , and so I followed his lead. Thankfully, he led me to the residential world, which I figured out on my own, and here we are today.

Credit: Jeff Remas

Starting a career in difficult times

Carroll got into residential real estate around 2009, right after the Great Recession hit and the market was down.

But instead of feeling discouraged about the overall state of the market or the odds of moving into his industry, which didn’t look very promising at the time, Carroll turned it into an opportunity to see what he considered a negative situation. could be seen.

“It was a very bad time in the market, right after the recession,” Carroll said. “But, my costs were low, and it allowed me to really focus on learning the market and the players back and forth so that, when the market turned, I was there to take advantage of it.”

During those early years, Carroll suffered a lot, he said. But he never let these disappointments break him.

“There were a lot of deals I was working on that didn’t come to fruition,” Carroll said. “I learned how to control my emotions during those experiences and really dial it down and take those missed opportunities as lessons and learn from them and become a better agent because of it.”

Carroll will study the situation in hindsight and ask himself questions. What could I have done differently? How can I improve? Are there things I can do in the future that will seal the deal for me? Or was it a lost cause?

Carol adjusted her mindset to see the positive in the negative every time, and when she made a deal, she reinvested her profits into the business. He used his golf training as a model for setting daily, weekly and monthly goals.

For the first six to seven years of his business, Carroll reinvested his profits to the point where he was eventually spending more than $1 million a year on marketing.

Credit: Justin Man

Growing a team

Around five years into his business, Carroll realized he could do more with the team around him.

“I found that having a team was very rewarding,” Carroll said. “That you could cover more areas than just one small area, and that we weren’t limiting ourselves to one small area.”

“Then on top of that, I realized that I was really turning into a killer agent and wanted to help other people become agents of the same caliber,” he added.

Many of Carroll’s colleagues have been with him for about 10 years, he said.

“And they’re growing every year, year after year, and it’s a really amazing thing to see. That was my goal — just create a bunch of killer agents with a great work ethic and attention to detail.”

The team specializes in the very high-end market of South Florida and has broken records in Miami-Dade, Broward and Palm Beach counties.

“We are always striving to do better, to gain more market share in different sectors and to do the best for our clients,” said Carroll.

In the near future, Carroll said he hopes to continue to grow the team and its market share “in a very positive way.” The team plans to expand to more markets in Florida, New York, the West Coast and Chicago in the coming years.

“I want to personally mentor as many people as possible and show them how to compete at the high end of the market. Show them what it takes,” Carroll told Inman. “Because I think a lot of people say they want to do it, but they don’t understand what it takes day in and day out to compete at that level. It’s easy to make a sale, but to be at the top. There’s a challenge, and I think I know how to navigate the system pretty well and would like to teach more people how to do it.”

Credit: Justin Man

social media

She told Inman that running social media in her business has helped Carol reach potential high-end customers around the world. It has also helped form the team in a way to meet the demand.

“We have closed numerous transactions with people. [who speak] Other languages,” Carroll said. “Spanish, Portuguese, Russian, Hebrew, you name it. That’s one of the things I noticed. [through social media engagement] And we started joining the team. We have Russian speakers, Portuguese, Spanish, and all of that. [agents who speak] Different languages ​​so that we can facilitate these transactions more smoothly. We strive to meet client expectations of a native speaker, and that has really helped our business dramatically.”

In addition to connecting with new and established clients, Carroll said he sees social media as a valuable motivational tool that can help other agents reach new heights, especially as they learn How he had to make his way in the industry, but today one of the top agents in the country.

“I have people reaching out to me every single day, ‘Teach me the ropes. Tell me what you did and how you did it?'” Carroll said. “And a lot of these random people who follow me, I I will answer them and advise them.”

Maintaining transparency

In addition to her work ethic, Carroll says another secret to her success is being completely transparent with clients and not accepting what she knows they want to hear.

“It sounds great, but it’s not reality,” Carroll said of other agents who appease their clients, even if they know it will make things more difficult in the long run. “Most of the time, you have to show them what the reality is today and explain to them why and what you can do for them. So I never overpromise. I set expectations properly. I like to do and over-perform.”

Email Lillian Dickerson.




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