Savings

Food Waste Warriors: Asda teams up with Olio and FareShare to feed communities.


Asda has announced an exciting new partnership with food-sharing app Olio, in a major change to how the supermarket handles food donations from the back of its stores.

This new collaboration adds Olio to Asda’s existing partnership with FareShare, a leading food redistribution charity.

Asda Olive Partnership

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Doubling food redistribution

With this three-way partnership, Asda aims to ensure that surplus food, which is still edible but well past its best-before date, is collected and given to those in need.

The initiative will cover more than 200 Asda stores, particularly when local charity support is not available.

Asda will still donate food to local charities with FareShar. However, the addition of Olio will help Asda redistribute food, reduce waste and help more people.

Avoiding food waste

The partnership with FareShare and Olio will extend to Asda’s superstores and supermarkets, with a separate trial program planned for Asda’s express convenience sites.

This means that more food can be avoided and instead sent to help those who need it most.

Asda joins other retailers, such as Tesco, in partnering with Olio.

The supermarket expects to add more than 680 donation slots to its Bake Off Store donation scheme in the coming weeks, making it easier for stores to redistribute surplus food when charities can’t collect it. .

Olive co-founder Saasha Celestial-One expressed her excitement about the partnership:

“We are delighted that Asda has introduced Olio alongside FareShare in its 266 stores. It ensures that Asda food is redistributed to local people. We are incredibly proud to be working with a retailer Proud to be committed to fighting food waste and feeding communities, especially when so many are struggling to feed themselves and their families.

Katie Sadler, head of FareShare Go, added:

“We are incredibly grateful to Asda for supporting our mission to ensure that no good food is wasted. This partnership will ensure that charities have access to food throughout the week. Have access. Where they are not available, Olive’s Food Waste Heroes can step in to collect the unsold surplus, and prevent it from going to waste.”

How about yellow stickers?

New partnership between Asda, Olio, and FareShare Food waste is to be reduced. By redistributing excess food that is still edible but past its best-before date.

But if you like looking for a yellow sticker, it might influence your purchase.

With more surplus food being redirected through charities and olives, fewer yellow-stickered items may be available for shoppers to buy at a lower price.

If more food is redistributed through Olio and FareShare, it may mean that some items that would normally be marked for immediate sale may be donated instead.

If you’re not using Olio yet, you should – you’re going to love it!

Volunteers (called Food Waste Heroes) collect food from supermarkets, take it home and list the items on the app.

Food is provided for free, but you must visit a volunteer location at a certain point during the day.

In our local area, some volunteers will not allow collections until late at night, and others offer collections during the day.

You need to check the individual listings.

You’ll see a smaller selection of yellow sticker items because more food is being allocated in donations.

It depends on the time of day you go to look for the yellow stickers.

Items may be taken out for donation before they reach the stage of being marked for immediate sale.

Staff will need to take food off the shelves to prepare it for volunteers to collect.

It’s worth remembering that Asda is donating food that’s best before it, and that’s not normally on the shelf.

While the yellow stickers at the supermarket help keep costs down, the partnership aims to help those in need and reduce food waste.

While this may have a small impact on the availability of yellow sticker items, it provides significant benefits to local communities and supports those who are struggling to access food.

Ricky WillisRicky Willis
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