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Be Aldi’s first crisp taster and get paid in snacks!


Calling all crisp lovers! Aldi is looking for its first official crisp taster.

It’s a dream job for someone who can’t resist a crunchy snack – just get paid in crisps to share your thoughts.

Imagine relaxing on your sofa, a bowl of free crispy delights in hand, and knowing that your opinion could shape the future of Aldi’s snack aisle. Sounds funny, right?

Bowls of crisps on a table.

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what work

Aldi wants one lucky person to become their official crisp taster. This means you get to try a variety of crisps for free.

The task is to taste and evaluate different flavors to help Aldi decide which new crisps to put on their shelves.

You’ll enjoy delicious options like Aldi’s Specially Selected Mature Cheddar & Red Onion Hand Cooked Crisps, Snackrite Perfections Thai Sweet Chill, and Snackrite Saucy Nibbley Nobblies.

Plus, you get to try new flavors before anyone else!

How to Apply

To be eligible, you must be at least 16 years old. All you have to do is make a short video explaining why you should be Aldi’s first crisp taster.

Be sure to mention your name, age, where you’re from, and your favorite Aldi crisps.

You can also share your social media handles and any unique snacking ideas that can make you stand out.

Send your video to aldicrisptaster@clarioncomms.co.uk by 16 June 2024.

Successful applicants will receive the first batch of crisps during the week starting June 17.

Need some inspiration? Talk about your most memorable snacking experience, why you think crisps are the perfect snack, or even make a fun, crunchy skate!

What does Aldi say?

Julie Ashfield, managing director of buying at Aldi UK, explains why this role is so important:

“What our shoppers think is very important to us. It is vital that we listen to their honest feedback so that we can ensure that our products continue to offer great taste as well as unbeatable value.”

With Euro 2024 coming up, Aldi expects high demand for snacks. During the World Cup in 2022, sales of snacks such as crisps and nuts increased by 40%. So, it’s the perfect time to find out what Crisp fans really think!

Find other ways to get food for free!

How to enter

  1. Make a short video: Make sure it is not more than one minute.
  2. Add to video.: your name, age, location, favorite Aldi crisps, and why you’d make the best crisp taster.
  3. Email your video.: Send it to aldicrisptaster@clarioncomms.co.uk by June 16.
  4. Check more details.: Visit the Crisp Taster web page for more information and full terms and conditions. aldi.co.uk/aldi-crisp-taster.

So, if you love crisps and fancy a fun, tasty treat, create your own video application, and you could be Aldi’s first crisp taster!

Ricky WillisRicky Willis
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