Real Estate

Lesson Learned: Take your fiduciary duty seriously.

Find out how “consummate student” and San Francisco agent Chris Jurach continues to challenge himself to “learn new things, read and listen to books, and collect new ideas.”

On Inman Connect Las Vegas, July 30-Aug. 1, 2024, the noise and misinformation will be eliminated, all your big questions will be answered, and new business opportunities will emerge. Join us.

The road to real estate was a long and winding one for San Francisco-area agent Chris Jorach. After traveling to Africa as a past field producer in media, and in hospitality, working on-camera with star chefs in New York City, Jorach previously owned his family’s investment property in San Francisco. Managed real estate.

“Becoming a real estate agent has made me a better person all around,” Jorach said. “It set me on a lifelong path of personal growth. Growing up as a Lachki kid in California, I felt like I was constantly moving. It gave me a deep understanding of the long-term value of home ownership. embedded.”

Since meeting his wife at Burning Man, Jorach has been happily married for a decade and is the father of a 7-year-old daughter. “These two inspire me every single day,” he said.

Find out how this talented student continues to challenge himself to “learn new things, read and listen to books, and collect new ideas.”

Name: Chris Jorach

Title: Real estate advisor

Experience: Licensed 8+ years

Location: San Francisco and Marin County

Name of Brokerage: Engel and Wilkers

Classification: Top 10 Percent Realtor (SF) 2018-2021

Transaction Sides: 125+

Sales volume: Over $150 million

Awards: Top Producer Marin (2021)

What’s the best advice you’ve ever received from a mentor?

Adhere to the highest standards of care. Know your product. Know what you know, and know what you don’t know. Know when to ask and who to ask for what you or your client may need.

Know your market inside and out. The information you provide should be more.e specific, more practicable Any information that the client may obtain from any onlineA quick response to an article or one of your competitors.

What’s the biggest lesson you’ve learned in real estate?

Your business is your reputation. An agent-to-agent relationship is similar to a client relationship—perhaps even more so because you work together and see each other so often. I learned this by selling high volume listings.

What would you tell a new agent before starting a business?

Be willing to adapt and change constantly. You will need to adapt to the cycles of your local market as well as the evolution of your clients’ needs.

Your clients want the most efficient process, and they won’t wait for you to learn it. Don’t waste your client’s time trying to figure something out when you can just make a referral or bring in the right partner.

What podcast has taught you the most?

The GSD Mod Podcast with Joshua Smith. I started listening to every show 10 years ago because his delivery resonated with me. This allowed me to get to know Russell Shaw, Pete Hiban, Leo Parija and Jack Cotton, who gained respect and awareness for many of the best brokers around the country from the 1980s and 1990s through the 2000s. , including those who have passed four or five years. Different expansions, two or three major recessions, working in all kinds of markets.

Basically, it opened my mind to real estate as a business, just like books The Tragedy of Poor Charlie To study Warren Buffett and Benjamin Hardy by Charlie Munger. Ultimately, it made me a student of the game and constantly, always leveling up. Being comfortable being uncomfortable.

What is the most important thing you learned in school?

The money in this business is in selling the service, not the service itself. Learn how to sell and you will become a dominant player in your market and a skilled professional who can generate business.

Troy Palmquist is EXP California’s Director of Growth. Act on it. Instagram Or contact him LinkedIn.

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